How to Read an AI Product Image Check
Check a product image for AI, compare Content Credentials and pixel signals, then apply the US TikTok Shop and Amazon rules.
To check whether a product image used AI, start with the original file. A direct export is more likely to carry a record of how the image was generated or edited. Read the provenance evidence first, then use the pixel model to decide where to look next. Before listing the item, compare the image with the SKU, the physical product, and the packing list.
How do you use the product image checker?
Open SCTCamp's checker and select the original JPG, PNG, or WebP, up to 20 MB. The page loads the model and other assets, and analyzes the selected image in your browser. Choose “View image evidence,” then read the provenance and metadata results before the pixel signal. Save the filename, the original file, and the findings so the person who supplied the image can check them. SCTCamp AI product image checker
What do the different results tell you?
| Evidence | What to check next |
|---|---|
| C2PA Content Credentials | Check whether the file carries a credential and what validation state is reported. Use a credential viewer on the original file to inspect the signer and any generation, compositing, or editing assertions. |
| Unsigned metadata | A tool name, camera field, or disclosure keyword is a clue. Ask for the original file and edit history. Ordinary fields can be changed or lost in an export. |
| Pixel model signal | A strong signal makes the file worth investigating. Check the original and consider the effects of cropping, compression, image size, and a model that could not run. |
C2PA binds signed claims to a file. A verifiable claim can help you trace how the file was made, while the actual SKU and package contents still need their own evidence. A missing credential leaves the origin unresolved. A screenshot or a site that re-encodes the image may drop information that the original held. C2PA explainer and FAQ · Adobe credential viewer instructions · Adobe guide to recovering Content Credentials
Try the same image as an export and a screenshot
Use a product image you own and whose editing history you know. Keep the original export, then take a screenshot as a separate test copy. Run both files through the checker. Record the file format, dimensions, credential status, and pixel signal in two rows. There is no preset score. If the screenshot reports less provenance or a different signal, that describes the two files. Use the original and your edit history when deciding what to disclose about the listing asset.
What should US TikTok Shop and Amazon sellers verify?
TikTok Shop product listings. Its listing policy calls for a front view of the physical product on a pure white main image background and a minimum image size of 600 × 600 pixels. An AI-assisted visual still has to represent what the buyer receives. Match the image to the selected SKU, including material, size, color, quantity, accessories, and supported features. TikTok separately explains that it may label some posts automatically when Content Credentials indicate AI use. Check the policy for the surface where you are publishing. Product Listing Policy, September 1, 2026 · AI listing-image rules, September 24, 2026 · TikTok post labeling
Amazon product listings. Check the main image against your category rules. Look for the whole product on a pure white background and an accurate depiction of scale, quantity, and color. If the image shows photorealistic people created entirely by AI, Amazon directs sellers to place contains-synthetic-performer in the XMP dc:subject field before upload. Use an XMP-compatible editor to check the field itself. A keyword finding in a general image checker is a prompt to verify that field and the creation history. Amazon lists exceptions for images featuring only real people, even when retouched with AI, or only characters from expressive works. Amazon product image requirements · Amazon synthetic performer tagging instructions
If the provenance is clear but the image shows a two-pack and the SKU ships one item, replace the image. Use the SCTCamp worksheet to record what you checked for each variant. Product image QA checklist