A 15-Second Shot List for AI Product Videos
Plan a short ecommerce video around one verified claim, with a shot list, cost example, and publishing checks.
Start your product video with one claim and a shot that proves it. Film the real product if the shot shows folding, assembly, capacity, or another feature that affects a purchase. Use AI for planning, backdrops, and transitions where you can verify that the product stays accurate.
What fits in fifteen seconds?
This hypothetical shot list shows a folding laundry basket. Adjust the timing for the amount of information your product needs.
| Time | Shot | Source of proof |
|---|---|---|
| 0–3 seconds | Open a narrow cupboard with the unfolded basket next to it | Record the real space and preserve the proportions |
| 3–7 seconds | A hand folds the basket using the actual sequence | Film one continuous take showing the hinge and hand movement |
| 7–12 seconds | Place the folded basket into the same cupboard | Use the same sample and camera position for comparison |
| 12–15 seconds | Product name, verified dimensions, and the next step | Check the product specification and destination listing |
TikTok's creative framework separates the opening, body, and close. Keep those beats distinct so you can test a different opening while reusing the same product demonstration. TikTok Creative Codes
Which shots can you generate?
Generate a concept storyboard, a neutral background, or a transition that does not carry the functional claim. Film what the customer needs to see to believe a dimension, fitting, movement, or package count. Review every shot involving hands and moving parts from start to finish. Keep the reference photo for each clip so an editor can resolve continuity problems.
How should you count the cost of failed generations?
Add generation, retries, and human review, then divide by the number of clips that pass. Suppose generation costs $18, retries add $6, and three clips pass. Your generation-related cost is $8 per accepted clip, before labor. If one shot keeps failing, identify the missing reference or replace that shot with footage before authorizing more attempts.
What should you check before publishing?
Watch the video muted. The sequence should still make the feature understandable. Compare subtitles and calls to action against the actual SKU and destination listing. Check the mobile preview for overlays covering the proof. If you make a second version, change one element, such as the opening or the proof shot, so you can tell what affected the result. TikTok Creative Codes