GMV Max ROI Protection and How to Check Ad Credits
Check GMV Max ROI protection eligibility, reproduce TikTok’s $15.56 ad credit calculation, and find the campaign history and billing records.
Daily GMV Max ROI protection starts with two thresholds. Actual campaign ROI must be below 90% of the daily ROI target, and the campaign must have more than 20 orders that day. Exactly 90% or exactly 20 orders misses the corresponding requirement. TikTok checks eligibility at the campaign level and automatically adds qualifying ad credits to the account. These credits fund advertising under TikTok’s ad credit terms. TikTok ROI protection rules
Where can you check ROI protection and credits?
TikTok’s September 2026 guidance covers GMV Max campaigns created in Seller Center on desktop, the Seller Center mobile app, and TikTok Ads Manager. Support across these platforms began on February 25, 2026. TikTok ROI protection availability
- Open Shop Ads in Seller Center. In the U.S., open Marketing first. In TikTok Ads Manager, use the GMV Max tab. Find the ROI protection column in the campaign list and look for ROI protected.
- Open View history from the badge and select the day in the ad account’s time zone. Check campaign status, actual ROI, and the credit amount. History covers the most recent 60 days. Use the same account date when matching orders and campaign changes.
- In Ads Manager, go to Tools, then Billing under Settings, and open Payment → Promotions to check the credit’s status. TikTok reporting entry points · ROI protection history · Ad credit billing records
How does TikTok calculate the $15.56 ad credit?
In TikTok’s example, the campaign runs from 10 a.m. to noon. From 10 to 11, the target is 10, gross revenue is $200, and ad cost is $10. From 11 to noon, the target is 5, gross revenue is $100, and ad cost is $50.
| Check | Calculation | Result |
|---|---|---|
| Daily ROI target | (200 + 100) ÷ (200 ÷ 10 + 100 ÷ 5) | 7.5 |
| Protection threshold | 7.5 × 90% | 6.75 |
| Actual ROI | 300 ÷ 60 | 5 |
| Ad credit if eligible | 60 − 300 ÷ 6.75 | $15.56 |
Divide the day’s gross revenue by the sum of gross revenue divided by target ROI for each hour. TikTok uses the lowest target set in any hour with multiple targets. The example provides revenue, ad cost, and targets. Check the order count and other eligibility conditions in your own account. TikTok’s formula and worked example
Why might the credit be missing even when ROI falls short?
Check what changed on that date. For Product GMV Max, manually raising the target ROI or lowering it more than once removes protection for the day. For LIVE GMV Max, more than two manual target changes removes protection for that day. Automatic target changes triggered by Promotion Day or Mega LIVE are excluded from the manual change count. The applicable event target is used when the campaign moves into one of those modes that day.
Check for campaign pauses, deletions, and edits to campaign products. Also check whether the shop, ad account, or ads were stopped. TikTok lists campaigns with products or LIVE rooms using Max Delivery as ineligible, and excludes Creative Boost and LIVE viewer boost budgets. A newly created campaign’s first day can qualify before it has run for 24 hours if the other conditions are met. TikTok daily protection exclusions
How does Growth Autopilot differ?
Growth Autopilot uses a separate 7-day cycle. Protection applies to the 7-day budget portion and excludes Growth Investment. The cycle must complete under TikTok’s stability conditions, with final 7-day ROI below 90% of the cycle’s target. There is no minimum order threshold for this rule. Confirm the campaign mode, then use the daily review checklist to line up orders, spend, and setting changes. TikTok Growth Autopilot protection rules