GMV Max Growth Autopilot: 7-Day Budget and ROI
Read the Product GMV Max Growth Autopilot cycle report, separate your 7-day budget from Growth Investment, and reconcile three sample cycles.
Product GMV Max Growth Autopilot optimizes product sales across a 7-day cycle and can allocate spending between ads and coupon subsidies. You set a 7-day ROI target, a 7-day budget, and a Growth Investment tier. Eligible cycles have ROI protection on the 7-day budget portion. Growth Investment funds additional exploration. The feature is available to some advertisers in selected markets and supports product-level campaigns only. TikTok’s feature overview
Where do you set the 7-day budget and Growth Investment?
- In TikTok Ads Manager, open Product GMV Max, choose Growth Autopilot, and select the products you want to promote.
- Set your 7-day ROI target and 7-day budget, then select one of the Growth Investment tiers offered in your account. Record the products, settings, selected tier amount, and start time.
- At the end of the cycle, open the cycle report and record GMV, total spend, Growth Investment spend, and the reported 7-day ROI. The campaign automatically enters another cycle. Save the previous report with its original dates. TikTok’s setup and reporting steps
Which figures should you copy from the cycle report?
Record the selected Growth Investment amount from the settings and actual Growth Investment spend from the cycle report in separate columns. TikTok’s compensation formula deducts the selected amount. Copy the report’s total actual spend, 7-day ROI, and GMV for the same cycle. TikTok’s reporting and compensation definitions
Use the 7-day ROI displayed in the cycle report for the threshold check. TikTok’s rules describe the 7-day budget as the denominator. The example on that same page lists a 1,500 budget, 1,200 in actual total spend, and 4,500 in GMV. Its stated 3.75 equals 4,500 divided by 1,200. Dividing by the 1,500 budget gives 3.00. If you calculate GMV divided by actual total spend, label it separately in your worksheet. TikTok’s rules and example
How do three sample cycles reconcile?
These are synthetic figures in US dollars. Each cycle has a 1,000 configured 7-day budget, an 80 selected Growth Investment tier, 60 in actual Growth Investment spend, and 1,020 in actual total spend. Each report shows a target of 4, giving a threshold of 3.60.
| Cycle | 7-day GMV | Reported 7-day ROI | GMV ÷ actual total spend | Change log | Estimated compensation |
|---|---|---|---|---|---|
| A | 3,240 | 3.24 | 3.18 | Completed, settings stable, sufficient budget and balance | 40 |
| B | 3,600 | 3.60 | 3.53 | Completed, settings stable, ROI exactly at the threshold | 0 |
| C | 3,240 | 3.24 | 3.18 | Completed, target changed during the cycle | 0 |
Check eligibility first. The cycle must be complete, meet TikTok’s stability conditions, and finish with reported 7-day ROI below 90% of the target. For an eligible cycle, subtract GMV divided by the threshold and the selected Growth Investment from actual total spend. Floor the result at zero. A works out to max(0, 1,020 − 3,240 ÷ (4 × 0.9) − 80) = 40. B reaches the threshold exactly. C fails because the target changed. The last row of the worksheet is blank for your own cycle. Fill in confirmed compensation when TikTok reports it. Download the three-cycle reconciliation CSV · TikTok’s eligibility rules and formula
What if you changed a setting mid-cycle?
Log the time and details of any change. TikTok lists pauses, campaign termination, target changes, product edits, and delivery interruptions due to insufficient balance or an overly low budget among the reasons a cycle can lose eligibility. One first-day budget adjustment per cycle may be exempt. Growth Autopilot has no minimum order threshold. See GMV Max ROI protection for the standard daily checks. TikTok’s 7-day eligibility rules
To check the shop’s result, use the same seven dates for refund-adjusted revenue, platform fees, affiliate commissions, product costs, and fulfillment costs. Reconcile ads and coupon subsidies against those records to avoid counting either cost twice. Use the GMV Max break-even ROI worksheet to check contribution margin.