AI Product Video Workflow
Build an ecommerce product video from verified product photos, an original script, approved storyboard frames, and a shot review.
An AI product video starts with an approved product brief and storyboard. Decide which SKU appears, what the viewer should learn, and what each shot can prove before paying for generation. If a generated clip changes the packaging or makes an unsupported claim, the shot is a failed output even when the motion looks good.
The SCT Camp workshop covers a single clip and a batch production queue. In the public batch demo, the mock queue shows eight completed sample jobs. Open the batch video factory demo · Watch Scott's batch workflow in Mandarin
What goes in the product brief?
Use images of the actual variant and write down the facts the model should preserve. Include the shape, finish, label text, included parts, and how the product works. Attach the source for each sales claim. A short list of unverified claims gives the reviewer something concrete to reject.
For on-camera scenes, keep the person’s wardrobe and appearance consistent across shots. Record which assets the team owns or has permission to use. If you study a reference video, write down its sequence and pacing in your own words and make new copy and visuals for your own product.
What are the six steps from SKU to finished video?
| Step | Output | Review |
|---|---|---|
| Study the format | Notes on pacing, demonstrations, and where the product appears | Decide which structure fits the product |
| Define the product | Reference photos and a verified product brief | Check the SKU, package, and claims |
| Write the script | A hook, product action, and call to action | Pick an original script and read it aloud |
| Approve the storyboard | A frame and purpose for each shot | Check product scale and label details |
| Generate | One clip or a small group of clips | Check motion, speech, and continuity |
| Review and export | Approved shots, captions, and final file | Fix only the shots that fail |
When a person speaks on camera, review synchronization between the spoken words and mouth movements. For a voice-over, use shots that do not show the person speaking. In either case, captions need a separate check against the approved script.
How can you batch several product videos?
Give each job a stable ID and fields for SKU, brief, script, storyboard, status, and output link. Useful states include script ready, storyboard approved, generating, ready for review, and needs a rerun. Before using generation credits, run a sample batch that produces placeholder outputs and test that one failed job can be retried without redoing the rest.
The workshop keeps generation and editing separate. If you already own narration and product clips, the public editing demo takes a script and an asset library and assembles a vertical draft. That is a separate path for sellers who want to reuse footage. Open-source commerce video editing demo · AI talking-head editing
What should you check before publishing?
Match the final video against the real product listing and the approved brief. Check the first frame, the handling of the product, any labels, subtitle timing, and the call to action. Play the export on a phone. Keep the approved storyboard and the reason for each rejected shot so the next batch starts with a better brief. SCT Camp Cohort 2 · Product image workflow