GMV Max Daily Report Workflow
Turn a TikTok Shop GMV Max export into a daily report with checked totals, four mobile cards, and a shortlist of actions.
Start with a TikTok Shop GMV Max export and check its totals against Seller Center before automating anything. A daily report should show the change, where it came from, and which decision needs a human. Scott’s Cohort 1 workshop uses four mobile cards and a Feishu test group to make the result easy to inspect.
Which metrics go in the daily report?
| Card | What the team should see |
|---|---|
| KPI snapshot | Gross revenue, cost, SKU orders, and reported ROI in the same time window |
| Trend | Whether the movement is isolated or has continued across comparable dates |
| Largest spend | The campaigns or products responsible for the largest share of cost |
| Actions | A small list of checks with the evidence, an owner, and the next review time |
The workshop demo uses anonymized data. It shows 680 SKU orders, reported ROI of 1.12 against a target of 2.00, and a separate assessment for ten campaigns. These are example inputs and outputs for inspecting the report. Open the GMV Max report demo · Watch Scott's walkthrough in Mandarin
How should you calculate GMV Max ROI?
TikTok defines Product GMV Max ROI as attributed gross revenue divided by ad cost. That gross revenue includes eligible organic and paid orders for selected products. Keep attributed gross revenue, margin, and incremental sales separate in your report.
If two comparable rows have $100 and $300 in attributed gross revenue with $50 and $100 in cost, combined ROI is $400 divided by $150, or 2.67. Adding the ratios or averaging 2.00 and 3.00 would give the wrong total. Show a missing denominator as unavailable. Keep currency, date range, and time zone visible. TikTok’s Product GMV Max reporting documentation · TikTok’s attribution guide
Where do you find the GMV Max report in Seller Center?
Open Shop Ads from the Seller Center sidebar. In the US, open Marketing first. Select your Product GMV Max campaign and click View details. The Overview shows gross revenue, cost, SKU orders, and ROI. For a breakdown by product or creative, open Product and creatives reporting. TikTok’s reporting guide
Compare your export with the same dates and reporting level in Seller Center. For a campaign report, reconcile the campaign rows against the Overview and keep subtotal rows separate to avoid counting them twice.
How do you go from an export to a Feishu report?
- Save the export and record the reporting window. Choose one grain, such as campaign by day. Keep subtotal rows out of the detailed calculation.
- Map export headers to stable fields for revenue, cost, SKU orders, and currency. Compare the resulting totals with the same Seller Center view.
- Use code for calculation and chart labels. Give the writing assistant the calculated numbers and ask it to cite the row or chart behind each observation.
- Render the four cards and review them at phone width. Keep the first test in preview mode with sample data.
- When preview looks right, send one message to a test group. Check the message returned by the platform and confirm that all four cards are visible.
If the cards disagree with Seller Center, save a field mapping report and stop at that discrepancy. In the sample, the shortfall against target is a reason to inspect the largest contributors to cost. It does not identify a cause on its own.
What counts as a successful first run?
The same input should produce the same totals. Each proposed action should point to a number the team can locate in the original export. The test group should receive one message with the four expected cards. Then try an export with missing headers or no spend and check that the tool reports the problem clearly.
For campaign diagnosis, Scott’s public framework separates the reporting signal from the next investigation. For a meeting deck, use the weekly report workflow and carry the same metric definitions over. GMV Max diagnosis framework · AI weekly business reports · Free GMV Max course